Ensuring your privacy and protecting your interests during the home buying or selling process is of utmost importance. One crucial step we ask our clients to take is adjusting their social media privacy settings, particularly on platforms like Facebook, to limit visibility to only trusted friends. Failing to do so can have negative consequences.
When representing a buyer, we conduct thorough research on the seller, including online searches. Information found on social media can significantly impact negotiations. For example, if a seller has publicly shared pictures of their newly purchased home, announced a recent job promotion on LinkedIn, or posted about moving out of state, we will strategically negotiate to our buyer’s advantage, knowing the seller’s urgency to sell.
Conversely, when representing a seller, we also scrutinize the buyer’s online presence. Surprisingly, we often come across status updates revealing their excitement about making an offer on a specific property. This knowledge empowers us to negotiate firmly, knowing the buyer’s emotional attachment and willingness to pay a higher price.
Sharing excessive personal information, details about your family, or specifics about the property you’re involved with can provide ammunition to various individuals, including acquaintances, potential thieves, or even stalkers. To protect yourself when buying or selling a home, it’s crucial to adjust your privacy settings to the highest level possible while still allowing trusted connections. Avoid posting anything related to your home or the buying/selling process, as it can be used against you during negotiations. Although it’s fine to inform friends about your real estate endeavors, refrain from disclosing reasons or sharing details until after the property has closed. At that point, feel free to celebrate and share on social media.
Learn more about Facebook security and privacy management.
Learn more about LinkedIn security and privacy mangement.
Here’s a valuable tip: preview your social media pages as an anonymous user to assess what information is publicly visible and what is kept private.
It’s important to remember that true privacy online doesn’t exist. Therefore, it’s wise to refrain from sharing any information that you wouldn’t want the world to see. If you require assistance in adjusting your privacy settings on social media platforms, don’t hesitate to reach out. We’re here to help safeguard your privacy and ensure a smooth home buying or selling experience.
